16 August 2012

New Belgium at the Race

Flavorful, Raceside coverage
New Belgium, the local Fort Collins based brewer of some of our favorite beers, is a sponsor of this year's 2012 USA Pro Cycling Challenge. New Belgium will be offering "Flavorful, Raceside Coverage" of the tour. Visit their one-stop shopping New Belgium race website, follow their daily blog on their adventures along the stages, follow them on Twitter @newbelgium, see their instagram photos, watch their videos, but most importantly use their Libation Locator. 
New Belgium will be bringing the fans Roving Beer Gardens at the finish areas, and special happenings at restaurants and bars serving their beers along the route.
Learn about their beer ahead of time to make the decision making process a little easier. There is more to New Belgium than Fat Tire - a list of New Belgium brews. If it were up to New Belgium, we'd be calling the Host Cities - burgs. Follow the fun with the brew crew from New Belgium as they chase the race.
This should be fun.

Related Stories: remember when I met Ken of New Belgium, while tasting beers in Belgium the day before the 2012 Paris-Roubaix?! 07 April 2012 Beers in Belgium By Pedal Dancer.

New Belgium understands biking