29 June 2011

You know you are a TDF fan if

This video gets you really excited and you find yourself smiling


The Publicity Caravan at the Tour de France - oh the memories of fun!

39% of spectators come first and foremost to see the caravan
 

The publicity caravan in figures

  • A 20-km long parade
  • 160 colourful and decorated vehicles
  • 600 caravanists
  • 33 brands represented
  • 16 million gifts given away
  • 45-minute long procession
  • 12 members of the republican guard
  • 4 traffic regulator motorcyclists
  • 3 medical cars
  • € 200,000 to € 500,000 investment for each advertiser