14 January 2011

Sponsorship pays off

In the News: Study Shows Armstrong Sponsorship Paid Off for Postal Service By THE ASSOCIATED PRESS Published: January 14, 2011
Excerpt: LOS ANGELES (AP) - Studies commissioned by the United States Postal Service estimated the agency received at least three times the value of the $32 million it spent sponsoring Lance Armstrong’s cycling teams during their heyday.
Reports by two marketing firms covering 2001 to 2004, obtained by The Associated Press, state the Postal Service received $103.6 million in domestic value from sponsoring the Armstrong-led teams during his run of Tour de France wins from 1999 to 2005.